Balacruse

You have got a business and have got an online presence too? Congrats, time to celebrate. Couple of months down the line, you expanded your online presence to social media, the most talked about medium. You have developed a very good looking and interactive Facebook page and with efforts you’ve got some active followers... 

The popular site Social Media Examiner released its 2011 Social Media Marketing Industry Report on the effectiveness of social media. They surveyed more than 3,300 marketers and found the following: 88% of marketers reported better business exposure because of the use of social media marketing. 72% marketers confirmed the increase... 

It is estimated that the total number of internet user in India is more than 100 M, who spend on an average 16 hours per week online i.e. close to 10% of their total time in a week. No brand marketer can afford to ignore the above stats, hence digital branding slowly becoming an integral part of the marketing budget. The belief... 

The engagement of video, clubbed with the interactivity and measurability of online are going to prove a real value for the advertiser  Read More →

Video ads placed in full-episode TV programs streamed online deliver better results for advertisers than corresponding broadcast TV ads, according to studies conducted by Nielsen. The research company conducted over 14,000 surveys evaluating 238 brands, 412 products, and 951 ad executions, and collected data on general recall,... 

Botnets and Traffic from Mobile Devices, Video Content, Social Networks, and User-Generated Content Drive Growth AUSTIN, Texas – October 20, 2010 – Click Forensics®, Inc. today released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting... 

CPM CPM (cost per thousand) is frequently used by advertisers; it relates to the cost for a thousand page impressions. An online advertisement impression is a single appearance of an advertisement on a Web page. Each time an advertisement loads onto a user’s screen, the ad server may count that loading as one impression. Online... 

Online Ad Operations provide a platform to build a brand online. This is basically a service which delivers advertisements on the website. It further optimises the displayed advertisement and generates report on the performance of the campaign. Numerous online advertising agencies offer different forms of online marketing or... 

The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. Consumers on the Internet are generally the most sought after because of their purchasing power. Online advertising is a form of advertising that...