Online Video Ads More Effective Than TV Among U.S. Viewers

Online Video Ads More Effective Than TV Among U.S. Viewers

Video ads placed in full-episode TV programs streamed online deliver better results for advertisers than corresponding broadcast TV ads, according to studies conducted by Nielsen. The research company conducted over 14,000 surveys evaluating 238 brands, 412 products, and 951 ad executions, and collected data on general recall,...