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Latest Internet advertising news:
Facebook Launches Polling Ads
Careerbuilder is the first advertiser to test a new ad format on the popular social network -Facebook:
CareerBuilder is the first advertiser to test a new ad format on the facebook. The placement advertises Careerbuilder's Super Bowl ad and asks users to vote on whether the Arizona Cardinals or Pittsburgh Steelers will win the game. The ad shows the total number of votes and how many of the user's friends have voted. After voting, users see the breakdown of voting on facebook. They can also see how their friends voted.
The polling ad is part of facebook second effort to integrate advertisers into the fabric of the site beyond standard banner units. Engagement ads look to mimic already popular activities on the site, like "fanning," sending virtual gifts and fspfing to events.
When a user takes an action with an ad, such as voting for which team will win the Super Bowl, Facebook sends notification of this to the user's friend network in their news feeds.
The polling ad is priced based on impressions.
Careerbuilder is the first advertiser to test a new ad format on the popular social network -Facebook:
CareerBuilder is the first advertiser to test a new ad format on the facebook. The placement advertises Careerbuilder's Super Bowl ad and asks users to vote on whether the Arizona Cardinals or Pittsburgh Steelers will win the game. The ad shows the total number of votes and how many of the user's friends have voted. After voting, users see the breakdown of voting on facebook. They can also see how their friends voted.
The polling ad is part of facebook second effort to integrate advertisers into the fabric of the site beyond standard banner units. Engagement ads look to mimic already popular activities on the site, like "fanning," sending virtual gifts and fspfing to events.
When a user takes an action with an ad, such as voting for which team will win the Super Bowl, Facebook sends notification of this to the user's friend network in their news feeds.
The polling ad is priced based on impressions.
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